The Lead Ladder: Turn Strangers into Clients, One Step at a Time (HB)
Product Code: 9780071479097
Our Price: $19.95
Description
Do you want to attract more clients? Create more business? Make more sales? Generating sales leads shouldn't be such a struggle, yet for thousands of entrepreneurs, salespeople, and service marketers, attracting clients is the single most difficult thing they face. The Lead Ladder is the story of Ted, a sales rep who is struggling to attract clients. That is, until he learns how to build a Lead Ladder that attracts more business by identifying the best prospects before his competition can, differentiating himself as an advisor, and personalizing each prospect relationship until the prospect becomes a client.